Our founders
Built by people who understand the work
Lilly Machado and Kaike Machado founded Sparkd to give cleaning companies a simpler, more professional way to run every day.
Why we built Sparkd
Small-business owners deserve more than another scheduling tool. Sparkd was born from firsthand operating experience to strengthen business acumen, make the numbers easier to understand, and turn daily disciplines into simple routines. Our goal is to give owners more clarity, more confidence, and more time to grow the businesses they worked so hard to build.
Lilly has more than 20 years of experience building and selling residential cleaning businesses across multiple states. She brings deep expertise in team building, cleaning excellence, and creating the systems that help a service business thrive. A devoted mother of three, Lilly’s greatest passions are people and traveling.
Kaike brings more than 20 years of hospitality and business experience. He has built, managed, and sold multimillion-dollar businesses, combining an operator’s perspective with a background in technology. His focus is making everyday work easier for the people running the business. Outside of Sparkd, he loves spending time with his family and watching sports.